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TikTok is launching an in-app shopping feature that will help creators and companies offer a seamless shopping experience to the app’s roughly 1 billion users.
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TikTok is launching its in-app shopping feature, a great tool for companies to expand their social commerce options and reach a worldwide audience of nearly 800 million users.
Now that we are entering a phase with fewer restrictions and more normality, the question arises if this changed consumer behaviour is here to stay? And if so, how companies should adjust their digital customer journey map to adapt to these changes.
Smartphones and other handheld devices have significantly changed consumer behaviour. Social media has made us impatient and we often use the internet on an impulse, for instant gratification. This impulse of reaching for our phones to research something, do something, watch or buy something, are moments that Google calls “micro-moments”. ‘Micro-moments are intent-rich moments when […]
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