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Do you find it difficult to respond to comments on social media? Especially if they contain criticism? Social media is full of comments, and unfortunately not all of them are positive. As a content agency, we often get questions from our clients about how to handle comments on their social media, especially those that are […]
Artificial intelligence (AI) is a buzz word in most industries, not least in marketing. While many see AI as a tool and an opportunity for efficiency, there are a large number of individuals who are sceptical of the new technology. There has been, and still is, a big debate about how we should approach AI. […]
Have you heard that having a marketing strategy is important, but don’t know what it means or where to start? Then you should keep reading. The fact is that successful marketing does not happen by itself. Successful marketing is based on strategy, analysis and clear objectives. That way, your business knows how to reach the […]
Instagram is one of the biggest social media platforms of our time, operating in every corner of the world. It is a channel that attracts with beautiful pictures, videos and an infinity of functions and other ways to create engagement. But should your business be on Instagram and how do you do it successfully? In […]
Organic reach on Facebook has been steadily decreasing in recent years, which is a challenge for all digital marketers. Facebook as a platform has also evolved and changed. Today it’s less of a channel for news and updates from brands and more of a community platform. Around 1.8 billion people globally are members of a […]
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