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If Lars Arvid Boisen had become a journalist, he might have given Jan Guillou a run for his money. Instead, he became one of Sweden’s top advertising men and copywriters. After a couple of years as head of information for the National Personnel Board, he was drawn to the world of creative advertising. As a co-founder of the legendary advertising agency Brindfors, Lars Arvid created major campaigns for Linjeflyg (the future ‘people’s airline’), SAS, IKEA, H&M, NK and many more – setting the tone for the advertising industry in the 1980s.
Evergreen content stays relevant over time and provides value to the audience long after it has been published. The opposite is time-based content, which is based on content that has a specific time stamp, such as trends, events and news. In this article, we will focus on why your company should include evergreen content in […]
Social media is constantly evolving. This means that as the person responsible for your company’s social media, you need to stay updated on new features and the different formats that work on various platforms. It’s a task that is not always easy, which is why we have gathered seven common mistakes that companies make on […]
Video has been on the rise as the best way to get engagement on social media for a few years now. And that trend is not going away. For the eighth year in a row, explainer video company Wyzowl has published a video marketing report based on a survey of over 800 people who are either marketing professionals or online consumers.
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