Would you like to publish updates on LinkedIn and reach out to your followers with helpful content? Maybe you’re wondering if the LinkedIn newsletter is something for your business? In this blog post we’ve gathered some tips for brands that want to implement LinkedIn newsletters in their strategy.
LinkedIn newsletter is the new email-version
LinkedIn is today one of the biggest social media platforms in the world, which is why SEO expert and entrepreneur Neil Patel thinks that you should use LinkedIn to grow your business (and we do too). One way to grow your business through LinkedIn is via their feature ‘newsletter’, but what is a LinkedIn newsletter and what is the difference to the more traditional email version?
When you create a newsletter and send it out by email, a key factor is your list of people that have signed up and agreed to receive emails from your business. A LinkedIn newsletter on the other hand is a series of articles you publish regularly on the platform. Like email newsletters it should focus on a certain subject or topic. This is important since you still want your articles to be relevant for your audience on LinkedIn. In the LinkedIn version you don’t need a list of people who have agreed on receiving newsletters – once you publish your article, an in-app notification and an email is sent to your connections.
But how is the newsletter feature any different than publishing a regular article on LinkedIn? As you might know, published articles appear in the timeline feed of your connections. They will only see it if they’re scrolling through it, and won’t automatically be pushed to your followers or connections. By showing as an in-app notification, a LinkedIn newsletter increases the chance of people seeing and consuming your content. In addition, the feature is free of charge – to get access to it you just need to turn on ‘creator mode’.
Why should you consider the LinkedIn newsletter feature?
A LinkedIn newsletter is a preferable way to communicate your content since it’s an easier approach to reach out to people that otherwise might not have come across your business. A newsletter can help you increase your organic reach without having to spend hours and hours on social media. Unlike email newsletter, the LinkedIn version is an easier way for people to share content with their connections. It’s also accessible when it comes to analytics. When you send out a LinkedIn newsletter you’re able to see how many people viewed your content and currently have subscribed to your newsletter.
Do you have an email newsletter today? If that’s the case you can incorporate the LinkedIn-version to your email marketing strategy – this gives you a chance to advance your strategy by also pushing your newsletter content to your LinkedIn followers while still growing your email marketing list.
Tips for brands when creating an LinkedIn newsletter
Are you considering adding LinkedIn newsletters to your marketing strategy? In this section we’ve summarized the main points and tips from a blog post written by Neil Patel, regarding LinkedIn newsletters. To read the full post – head over to Neil Patel’s website.
Catchy headlines and exclusive descriptions
A good headline and a compelling description is the key to hook your audience. After subscribing, these are the first things people will spot on your newsletter page. Therefore, choose a headline that reflects your brand, and attracts your audience. The name of the newsletter should be an extension of your business and the problem you solve. When it comes to the description – write it short and descriptive while, at the same time, sound exclusive.
Attract your readers with inspiring content
To stand out and attract your readers, one of the key factors is your content. It’s not a secret that the content that you want to produce probably already is produced somewhere else. To be able to reach the audience that you’re interested in, your content in the newsletters needs to be inspiring. To figure out what’s inspiring your readers – use the personas or customer profiles that you’ve probably put together for your marketing campaigns. If you don’t have any personas or customer profiles your next step is to identify them – or get in touch with us if you need a hand! Last but not least it’s important that you have a main point in your content, don’t just write because you need to release a newsletter – do it because you want to inspire or solve a problem for your audience.
Boost your awareness and make your content interesting with images
Further on you should use high-quality images and boost your brand awareness by adding your logo to the newsletter. By adding an image displayed at the top of your article you can strengthen the newsletters theme and make the article stand out and seem even more interesting. You get the same effect by adding images within your content, it’s also a way for the readers to remember your newsletter better.
Conclusion
LinkedIn differs from other social media platforms and the newsletter feature is a great way for businesses to boost their brand awareness. If you already use newsletters via email as a marketing strategy, you can easily adapt LinkedIn newsletters in your existing strategy. On the other hand, if you don’t use email as a part of your marketing strategy – LinkedIn newsletters might be a good option for you. Just give our tips a thought (or two) and start to share your knowledge through LinkedIn newsletters.
Need help creating that compelling newsletter content? We’d love to help. Just get in touch or book your first free consultation with us, link at the bottom of this page.
