The Commons Project - Strong Contents

How to create awareness around a newly-launched app

The Commons Project is an organization dedicated to creating digital infrastructure for the common good. One of their pivotal projects, CommonPass, serves as a trusted platform enabling individuals to document their COVID-19 status, essential for meeting country entry requirements during the pandemic.

Through strategic planning, engaging content creation, and diligent execution, Strong Contents successfully assisted The Commons Project in overcoming their social media challenges and achieving substantial growth in brand visibility and audience engagement. By leveraging the power of social media, CommonPass emerged as a trusted platform for navigating the complexities of travel during the COVID-19 era, reinforcing The Commons Project’s commitment to global health and safety.

The Outcome:

Within six months of implementing our social media strategy, The Commons Project witnessed significant improvements in their online presence and engagement metrics:

Impressive growth in impressions: The CommonPass Twitter account experienced a remarkable 2000% increase in impressions, indicating heightened visibility and reach.
Enhanced website traffic: The website observed a notable 50% surge in page views, reflecting the effectiveness of our social media efforts in driving traffic and interest.

Sustainable workflow implementation: To facilitate seamless content management and transition, we established an efficient workflow for creating, reviewing, approving, and publishing social media posts. Additionally, we facilitated a smooth handover of responsibilities to an internal resource within The Commons Project, ensuring continuity in their social media endeavors.

The challenge

In 2020, The Commons Project recognized the necessity of establishing a robust presence on social media platforms to effectively communicate the value and functionality of CommonPass. However, they faced several challenges:

No existing social media presence: The CommonPass app lacked dedicated social media channels, hindering its outreach efforts.

Lack of social media strategy: The Commons Project required a comprehensive strategy and tone of voice guidelines to effectively engage with their audience.

Need for regular content posting: To maintain relevance and visibility, The Commons Project sought consistent posting on platforms like Twitter and LinkedIn, focusing on updates related to CommonPass and broader industry insights.

Our solution and outcome

We were brought on and quickly got started with social media, devising a strategy in parallel.

Step 1: Launching social media channels Strong Contents partnered with The Commons Project to establish official social media channels for CommonPass across Twitter and LinkedIn, providing a platform to engage with their audience directly.

Step 2: Content creation and promotion Working closely with a designer, we developed a weekly content calendar comprising engaging posts and visual assets. This content highlighted the features of CommonPass, promoted relevant articles, media mentions, and fostered stakeholder engagement within the community. Our strategy focused on building brand awareness and positioning The Commons Project as a thought leader in secure travel frameworks amid the pandemic.

Step 3: Strategy development We devised a clear social media strategy tailored to The Commons Project’s objectives, ensuring consistency in messaging and brand voice across all platforms. This included guidelines for content creation, audience targeting, and performance tracking.

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How to create awareness around a newly-launched app

The Outcome:

The challenge

Our solution and outcome

See our next case

SERVICES OFFERED

INDUSTRY

LOCATION

LINK

How to create awareness around a newly-launched app

The Outcome:

The challenge

Our solution and outcome

See our next case

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